Suiza Fruit Corporation maintains its leadership in an aggressive and competitive market, in which the variety of products offered to the consumer increases every day.

Suiza Fruit, in its portfolio of products, provides the alternatives to satisfy the preferences and needs of diverse consumer groups. In order to grow in this market a number of market and communication strategies are designed. For each brand it creates a particular and relevant personality, directed at its group objective. The result is a positive impact on sales, and the strengthening of consumer loyalty towards the brand.

Suiza Fruit expanded its offer in the category of 100% natural juices launching a new flavor under the line of Suiza Fruit Puro. Suiza Fruit Puro Parcha (passion fruit) won the preference of the consumers.

To attract the attention of children and youngsters that consume the product outside their homes, Suiza Fruit drink containers were redesigned in sizes of eight and 14 ounces.

The manufacture of products for third party brands contributes significantly to achieve the results of the net sales. In the category of 100% natural juices, Suiza Fruit started manufacturing and distributing alternatives from China (orange) and China with calcium for the private brand Walgreens, the leading drugstore chain of Puerto Rico, since 2004.

:: Suiza Fruit Puerto Rico
Av. De Diego esquina con Av. San Patricio. Urb. La Riviera,
Río Piedras, Puerto Rico 00921.
PO Box 363207, San Juan, Puerto Rico 00936-3207
Telephone: (001 787) 792 7300 Fax: (001 787) 782 8120
e-mail: JBlazquez@suizapr.com