Fruit Corporation maintains its leadership
in an aggressive and competitive market,
in which the variety of products offered
to the consumer increases every day.
Suiza Fruit, in its portfolio of products,
provides the alternatives to satisfy the
preferences and needs of diverse consumer
groups. In order to grow in this market
a number of market and communication strategies
are designed. For each brand it creates
a particular and relevant personality, directed
at its group objective. The result is a
positive impact on sales, and the strengthening
of consumer loyalty towards the brand.
expanded its offer in the category of 100%
natural juices launching a new flavor under
the line of Suiza Fruit Puro. Suiza Fruit
Puro Parcha (passion fruit) won the preference
of the consumers.
the attention of children and youngsters
that consume the product outside their homes,
Suiza Fruit drink containers were redesigned
in sizes of eight and 14 ounces.
of products for third party brands contributes
significantly to achieve the results of
the net sales. In the category of 100% natural
juices, Suiza Fruit started manufacturing
and distributing alternatives from China
(orange) and China with calcium for the
private brand Walgreens, the leading drugstore
chain of Puerto Rico, since 2004.
Suiza Fruit Puerto Rico
Av. De Diego esquina con Av. San Patricio.
Urb. La Riviera,
Río Piedras, Puerto Rico 00921.
PO Box 363207, San Juan, Puerto Rico 00936-3207
Telephone: (001 787) 792 7300 Fax: (001
787) 782 8120