The efforts made by everyone, and the culture and the values shared by those who form part of Gloria S.A., have made it possible to standardize corporate goals, integrate ideas of quality, thrift, service, and purposefulness, in order to maintain the ability to adjust to changes and generate satisfactory results. This has enabled the company to maintain its position as leader in the industrialized milk market and particularly in the evaporated and ready to drink milk markets.

The innovations applied in the company have made it possible to obtain competitive advantages and seize opportunities in a complex market. This has become evident with the launching of new products, with the commitment of its people and through investment in appropriate technology and adequate infrastructure.

Gloria S.A. has enjoyed a marked leadership in the production and sale of different kind of milks and yogurts thanks to a rational marketing campaign of great impact, oriented at children, teenagers and young adults. The campaign not only boosted company sales: it contributed to the development of the industrialized dairy market.