efforts made by everyone, and the culture
and the values shared by those who form
part of Gloria S.A., have made it possible
to standardize corporate goals, integrate
ideas of quality, thrift, service, and purposefulness,
in order to maintain the ability to adjust
to changes and generate satisfactory results.
This has enabled the company to maintain
its position as leader in the industrialized
milk market and particularly in the evaporated
and ready to drink milk markets.
applied in the company have made it possible
to obtain competitive advantages and seize
opportunities in a complex market. This
has become evident with the launching of
new products, with the commitment of its
people and through investment in appropriate
technology and adequate infrastructure.
S.A. has enjoyed a marked leadership in
the production and sale of different kind
of milks and yogurts thanks to a rational
marketing campaign of great impact, oriented
at children, teenagers and young adults.
The campaign not only boosted company sales:
it contributed to the development of the
industrialized dairy market.